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National Repository of Grey Literature 1 records found  Search took 0.02 seconds. 
The position of Austria in the international tourism market
 Šíbl, Martin ; Valentová, Jana (advisor) ; Rolínek, Igor (referee)
Diploma thesis focuses on the position of Austria as a tourism destination on the international tourism market. First chapter defines the basic theoretical terms. Second chapter includes the elemental characteristics of the territory, presents the macroeconomic indicators and the position of tourism in the national economy. Third chapter introduces the tourism analysis of Austria. This chapter summarizes the main preconditions for tourism and the analysis of incoming, outgoing and domestic tourism. The end of this chapter contains also the destination's SWOT analysis. Fourth chapter focuses on the country's competitiveness in comparison to the Alpine states and bases on the rankings and results in the TTCI and GCI indexes. Fifth chapter takes a closer look at the destination's potential for Czech customers. This chapter is based on a questionnaire survey. Last chapter contains the summaries of main Austrian tourism trends, evaluates tourism position in the economy and based on regression analysis presents the prediction of destination's tourism turnout by foreign visitors.
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